Decoding Tiktok Trends: Are They Affecting Self-esteem?

Social media platforms have transformed communication, learning, and entertainment, with TikTok leading the charge through its short, engaging videos. While TikTok boasts a vast global user base, concerns have emerged regarding its impact on mental health, particularly self-esteem. Self-esteem refers to an individual’s sense of personal worth or value, reflecting how people perceive themselves and their abilities. It plays a crucial role in shaping confidence, decision-making, and overall mental well-being.

That said, how do these pervasive trends influence individual perceptions of self-worth?

The Lure of TikTok Trends

TikTok thrives on trends, ranging from choreographed dances to hashtag challenges, often initiated by influencers and celebrities. Participation in these trends can offer users a sense of belonging and validation. However, this validation frequently depends on external approval—likes, comments, and shares—potentially linking self-worth to social recognition.

Research indicates that such reliance on external validation may lead to a fragile sense of self-esteem. A study examining TikTok usage among adolescents found a significant correlation between frequent engagement and low self-esteem, suggesting that the platform's interactive nature can influence users' self-perception.

Teenagers, especially, are more vulnerable to TikTok's impact on self-esteem due to their ongoing identity development, heightened peer influence, and tendency to compare themselves to idealised portrayals on the platform. The pressure to gain validation and conform to viral trends can exacerbate feelings of inadequacy and insecurity (DMI Journals, 2024).

The Role of Comparison Culture

TikTok's algorithm curates content based on user preferences, often showcasing aspirational lifestyles, flawless appearances, and exceptional talents. While these videos may inspire, they also promote unrealistic comparisons.

Exposure to idealised content on social media platforms has been linked to negative body image and self-esteem issues. It can also be a breeding ground for negative comments, potentially leading to cyberbullying. A study focusing on TikTok users in Saudi Arabia revealed a high prevalence of social comparison and negative body image, with more than half of the participants expressing dissatisfaction with their appearance (Auf et al., 2023b).

TikTok Filters and Body Image

TikTok offers a variety of filters that can enhance appearances, modify facial features, and even simulate cosmetic procedures. While seemingly harmless, these filters can distort perceptions of beauty and body image.

Research has shown a strong link between filter usage and body dissatisfaction. A study analysing college students' perceptions of body image on TikTok, specifically regarding face filters, found that the use of such filters can negatively impact self-esteem and body image (Herman et al., 2024).

The Positive Side of TikTok

Despite these challenges, TikTok also offers avenues for empowerment and self-expression. Many creators use the platform to promote body positivity, mental health awareness, and inclusivity. Campaigns like #SelfLove and #RealMe encourage users to embrace their authentic selves, challenging societal norms and idealised standards.

Moreover, the platform's democratised nature allows users from diverse backgrounds to share their stories and talents. This inclusivity can inspire viewers to celebrate individuality rather than conform to trends. TikTok's ability to foster supportive communities highlights the potential for social media to positively influence self-esteem when used mindfully.

How to Navigate TikTok Mindfully

Navigating TikTok with a balanced approach is crucial for safeguarding self-esteem. Here are some practical strategies:

● Curate Your Feed: Engage with content that uplifts and inspires rather than fuels insecurity. The algorithm adapts to your preferences, so be intentional about the videos you like and share.

● Limit Screen Time: Overexposure to social media can exacerbate feelings of inadequacy. Setting boundaries ensures a healthier relationship with the platform.

● Focus on Intrinsic Validation: Rather than seeking likes and comments, participate in trends for enjoyment and self-expression. Be mindful that some trends can be dangerous, so it's important to distinguish between helpful and harmful practices.

● Seek Professional Support: If TikTok trends negatively impact your mental health, consider seeking help from a counselling service or therapist.

Conclusion

TikTok trends significantly influence users' self-esteem, shaped by comparison culture, filter usage, and the quest for validation. While the platform presents risks, it also offers opportunities for empowerment and self-expression. By approaching TikTok mindfully and seeking support when needed, individuals can harness its potential without compromising their mental well-being.

References

DMI Journals. (2024). The impact of TikTok usage on adolescent self-esteem. International Journal of Lifestyle Studies, 7(2), 115-130. https://dmi-journals.org/ijls/article/download/215/180

Herman, A. A., Brammer, S. E., & Punyanunt-Carter, N. M. (2024). Face off: Exploring college students’ perceptions regarding face filters on TikTok. Media Watch. https://doi.org/10.1177/09760911241291950

Ibn Auf, A. A. A., Alblowi, Y. H., Alkhaldi, R. O., Thabet, S. A., Alabdali, A. A. H., Binshalhoub, F. H., Alzahrani, K. A. S., & Alzahrani, R. A. I. (2023). Social comparison and body image in teenage users of the TikTok app. Cureus, 15(11), e48227. https://doi.org/10.7759/cureus.48227